Senior Vice President Research and Consulting
view of the marketplace is informed by his hands-on experience and
through his quantitative and qualitative research. He is the person
most likely to ask the simple questions such as Will the
business owner really buy it? or Can the consumer
really make use of it?
joining The Kelsey Group in 1998, Neal has led the companys
foray into developing proprietary research initiatives that are
designed to inform and advise TKG clients about the adoption and
integration of new technologies by consumers for finding local shopping
information and by businesses for advertising and marketing to consumers.
These research initiatives are essential components for the analyses
and recommendations that are delivered to Continuous Advisory Service
clients of The Kelsey Group. Neal also manages and participates
in The Kelsey Groups client consulting assignments. He has
been the project leader on numerous directory, online and local
search projects, conducting market assessment studies and financial
forecasts and evaluating and building business models.
holds a B.A. in Economics from the University of California at Los
Angeles and an M.B.A. from the University of Southern California.