CARLOTTA MAST
Research Analyst, The Kelsey Report

Carlotta writes in-depth research papers for The Kelsey Report. She has been covering the directory and local online commerce industries as a business journalist and analyst for more than five years.

Experience
For four years, she was a writer and editor for Link Magazine, a leading trade publication covering the Yellow Pages publishing industry. As a member of the former Pets.com editorial team, she experienced the rise and fall of the dot-com industry. While at Pets.com, she served as managing editor of Pets.com, The Magazine, a bi-monthly print publication with a circulation of more than 950,000 and an annual publishing budget of more than $2 million. The magazine was the largest pet magazine in circulation, and one of Pets.com's most effective and innovative customer-acquisition tools.

Carlotta worked closely with business leaders from around the globe as editor of the alumni magazine at the Kellogg Graduate School of Management at Northwestern University. For three years she worked at Kellogg, writing in-depth feature stories about innovative management trends and cutting-edge business research and practice. She also worked as a reporter and copy editor at The Daily Camera in Boulder, CO, and the Journal Sentinel in Milwaukee, WI.

Education
Carlotta graduated from the Medill School of Journalism at Northwestern University in 1995. She currently lives in San Francisco and is working on her first novel.

 



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The Kelsey Group, Inc.