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Interactive Local Media Advisory

The Rapidly Evolving Internet TV Landscape
Michael Boland , 1/31/2006

Summary:In November, we released a White Paper titled From Reach to Targeting: The Transformation of TV in the Internet Age, in which we explored the state of Internet television and its development, growing demand and advertising models. Since then, there has been a daily flow of announcements and product launches from companies across the online video space, including television networks, Hollywood content producers, Internet portals and start-up service providers. The activity in the space deserves a second look an addendum to the aforementioned White Paper that represents a new area of coverage for The Kelsey Group. This new focus will also be reflected at our upcoming conference, Drilling Down on Local: Targeting the On-Demand Marketplace, which will take place March 26-28 in San Jose, California (visit www.kelseygroup.com/dd2006/ for more information). As we begin to tackle this dynamic market sector, please let us know how we are doing and how we can better analyze its many facets and address your particular interests within the space.

Copyright � 2006 The Kelsey Group. All Rights Reserved.
This published material is for internal client use only. It may not be duplicated or distributed in any manner not permitted by contract. Any unauthorized distribution could result in termination of the client relationship, fines and other civil or criminal penalties under Federal law. The Kelsey Group disclaims all warranties regarding the accuracy of the information herein and similarly disclaims any liability for direct, indirect or consequential damages that may result from the use or interpretation of this information.



 

The Kelsey Group, Inc., 600 Executive Drive, Princeton, NJ 08540-1528
Tel: (609) 921-7200 Fax: (609) 921-2112 E-Mail: [email protected]
Copyright© 2006 The Kelsey Group. All Rights Reserved.