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The Kelsey Report® Advisory

CD-ROM WP/YP Distribution Is Alive and Well
Carlotta Mast , 4/27/2001

Issue: CD-ROM to Grow Substantially in North America in 2001-2002

News: A survey of telco-affiliated directory publishers in the U.S. and Canada shows that the number of White and Yellow Pages directories published and distributed via CD-ROM will grow substantially over the next two years.

Verizon Information Services, for example, currently publishes only its Tampa Bay, FL, White Pages directory on CD-ROM. Over the next year, Verizon will produce White and Yellow Pages CD-ROM directories for more than 70 new markets, starting with the Greater Dallas market. Qwest Dex began publishing White and Yellow Pages directories on CD-ROM in April 2000 and will have CD-ROM directories available for 32 of its markets by year's end. SBC Directory Operations currently publishes 16 of its White Pages and four of its business-to-business Yellow Pages directories on CD-ROM and is on track to add 30 consumer White and Yellow Pages directories in 2001 and 2002. In Canada, Bell ActiMedia published its 2001 Toronto White Pages on CD-ROM and will soon roll out White and Yellow Pages on CD-ROM in other large markets.

Growth of CD-ROM Directories Through 2002
Publisher
Number of titles to be published on CD-ROM 2001/2002
White Pages,Yellow Pages or both
Began publishing directories in CD-ROM format
Bell ActiMedia
1
White
(both in future)
2001
BAPCO*
n/a
n/a
n/a
Qwest Dex
32
Both
2000
SBCDO
50
Both
(as well as B2B)
1996
Verizon
70+
Both
1997

Source: The Kelsey Group (2001)
*Data from BAPCO unavailable at press time.

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