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The Kelsey Report® Advisory

Re-Examining the 'Look-and-Feel' Approach
Charles Laughlin,Carlotta Mast , 4/17/2001

Issue: Solutions Using Print Metaphor Resonate with Some Publishers

News: A number of companies in the Yellow Pages industry are promoting a vision of online directories based not on the search engine model that drives most Internet Yellow Pages (IYPs), but on the more than 100-year-old printed paradigm. These companies have taken the old replication model and added more technological pizzazz to create a platform that many smaller print publishers are now finding to be a good match with their objectives.

Most recently, California-based InformationPages - an IYP solutions provider promoting this "look-and-feel" approach - signed up SunshinePages, a respected independent in the New Orleans area that was acquired last fall by regional carrier Eatel. In addition to InformationPages, companies such as SynXis and MultiView Inc. are marketing variations on the look-and-feel model.

Copyright � 2005 The Kelsey Group. All Rights Reserved.
This published material is for internal client use only. It may not be duplicated or distributed in any manner not permitted by contract. Any unauthorized distribution could result in termination of the client relationship, fines and other civil or criminal penalties under Federal law. The Kelsey Group disclaims all warranties regarding the accuracy of the information herein and similarly disclaims any liability for direct, indirect or consequential damages that may result from the use or interpretation of this information.

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