Kelsey Report® Advisory
SuperPages Now the Lead YP Brand at Verizon
Charles Laughlin , 4/10/2001
Issue: Will New
Brand Continuity Energize the Print Product?
Information Services has begun rolling out a new brand identity for its
print directory products. That brand is "SuperPages," a name already associated
with its online Yellow Pages site. That places Verizon among the few companies
to have transferred a brand created for an online presence to its full
range of printed products. The new directory branding strategy made its
debut at the end of March in Dallas-Ft. Worth and will be fully rolled
out in all of Verizon's directory titles by March of next year.
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