Can YPPA, ADP and ADM Make Their New Alliance Work?
Yellow Pages industry's three leading domestic organizations - the Yellow
Pages Publishers Association (YPPA), the Association of Directory Publishers
(ADP) and the Association of Directory Marketing (ADM) - have announced
a three-way alliance to promote the Yellow Pages medium, share research,
support national sales and gain efficiencies in industry events and communications.
The alliance grew
out of recent public pronouncements from leaders of each of the associations
that the Yellow Pages could not afford division in the face of so much
fierce competition from outside the industry. On October 4, the participants
met and forged the alliance. Another meeting is planned before the end
of the year to discuss implementation of joint initiatives.