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The Kelsey Report® Advisory

One Small Step Toward Industry Unity
Charles Laughlin , 10/26/2000

Issue: How Can YPPA, ADP and ADM Make Their New Alliance Work?

News:  The Yellow Pages industry's three leading domestic organizations - the Yellow Pages Publishers Association (YPPA), the Association of Directory Publishers (ADP) and the Association of Directory Marketing (ADM) - have announced a three-way alliance to promote the Yellow Pages medium, share research, support national sales and gain efficiencies in industry events and communications.

The alliance grew out of recent public pronouncements from leaders of each of the associations that the Yellow Pages could not afford division in the face of so much fierce competition from outside the industry. On October 4, the participants met and forged the alliance. Another meeting is planned before the end of the year to discuss implementation of joint initiatives.

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