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The Kelsey Report® Advisory

YPPA Convention: New Energy Raising Hopes
Charles Laughlin , 10/12/2000

Issue: Will New Focus, New Approach Be Enough to Recharge Medium?

News:  Last week, more than 700 Yellow Pages industry insiders gathered in Boston for the 13th Annual YPPA Convention. This yearís event had a more businesslike tone than previous meetings and featured a wave of proposed YPPA initiatives aimed at boosting the mediumís image among national advertisers and media planners - a perennial concern for the Yellow Pages industry. It also served as a successful launch pad for YPPA President John Greco, who replaced Jim Logan earlier this year.

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