Kelsey Report® Advisory
A RationalChoice for Directory Publishers?
Charles laughlin , 8/16/2000
Issue: Can RFP Generation Work for Retailers
A start-up called
RationalChoice has developed a request-for-price/request-for-quote (RFP/RFQ)
platform for soliciting offers from local merchants that sell branded
products. The company's initial emphasis is on large household appliances
that require ongoing service. RationalChoice is looking to team with IYPs
to offer publishers another item to resell to merchants - this one bringing
a stream of qualified leads from ready purchasers.
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