client login
Username
Remember Me
Forgot Password
Password

The Kelsey Report® Advisory

A Look Inside ImproveNet's Tool Box
Charles Laughlin , 5/10/2000

Issue: Is ImproveNet the Model for a Vertical IYP?

News: E-services site ImproveNet is positioned as an alternative source of job leads for home improvement contractors, many of them tired of the high cost and inefficiency of traditional lead sources, including Yellow Pages. Even though it is a b-to-b dot-com company, its common stock has taken a savage beating on the Nasdaq, spiraling down to less than $5 at the May 8 close, compared with a first-day close of $14.13 on March 16.

Staggering losses are a factor in the stock drop. ImproveNet lost $36.3 million in 1999 and $15.4 million in the first quarter of 2000 alone. Nonetheless, the company is growing its share of revenue from e-services vs. advertising, which suggests its revenue model is moving in the right direction. In the first quarter of 2000, the company took in $782,000 in services revenue and $510,000 in branding (advertising) revenue.

Company President and Chief Executive Officer Ron Cooper recently briefed TKG on his company's progress and how it defines success in the e-services space.

Copyright � 2005 The Kelsey Group. All Rights Reserved.
This published material is for internal client use only. It may not be duplicated or distributed in any manner not permitted by contract. Any unauthorized distribution could result in termination of the client relationship, fines and other civil or criminal penalties under Federal law. The Kelsey Group disclaims all warranties regarding the accuracy of the information herein and similarly disclaims any liability for direct, indirect or consequential damages that may result from the use or interpretation of this information.

Learn more about:

TKG clients

Summaries of White Papers and Advisories

What TKG clients receive

 

The Kelsey Group, Inc., 600 Executive Drive, Princeton, NJ 08540-1528
Tel: (609) 921-7200 Fax: (609) 921-2112 E-Mail: [email protected]
Copyright© 2006 The Kelsey Group. All Rights Reserved.