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The Kelsey Report® Advisory

Rating the YP Industry's Battle Arsenal
Charles Laughlin , 4/18/2000

Issue: Efforts to Tackle Industry Challenges May Fall Short

News: This year, the Association of Directory Publishers (ADP) and the Association of Directory Marketing (ADM) again conducted an overlapping conference in Hilton Head, SC. Collectively, the event highlighted a few important facts about the Yellow Pages industry. First, the printed Yellow Pages medium continues to deliver substantial value to local (as well as national) advertisers, despite a growing divide between references and ad revenues.

Second, and probably more importantly, both the publishing community and their marketing representatives have a lot of collective irons in the fire taking the form of initiatives that address many perceived weaknesses - those of obsolescence, bureaucratic inertia and unnecessary complexity.

Copyright � 2005 The Kelsey Group. All Rights Reserved.
This published material is for internal client use only. It may not be duplicated or distributed in any manner not permitted by contract. Any unauthorized distribution could result in termination of the client relationship, fines and other civil or criminal penalties under Federal law. The Kelsey Group disclaims all warranties regarding the accuracy of the information herein and similarly disclaims any liability for direct, indirect or consequential damages that may result from the use or interpretation of this information.

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Copyright© 2006 The Kelsey Group. All Rights Reserved.