Kelsey Report® Advisory
BellSouth to Integrate IYP Data into Yahoo!
Charles Laughlin , 4/7/2000
Issue: How Distribution Beats Destination
News: BellSouth and Yahoo! announced
that the regional telco will integrate its online Yellow Pages database
into Yahoo! Yellow Pages, providing additional national reach for BellSouth
advertisers. The database will be presented as a co-branded resource on
Yahoo! and is expected to be fully integrated this summer.
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