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The Kelsey Report® Advisory

BellSouth to Integrate IYP Data into Yahoo!
Charles Laughlin , 4/7/2000

Issue: How Distribution Beats Destination

News: BellSouth and Yahoo! announced that the regional telco will integrate its online Yellow Pages database into Yahoo! Yellow Pages, providing additional national reach for BellSouth advertisers. The database will be presented as a co-branded resource on Yahoo! and is expected to be fully integrated this summer.

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