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The Kelsey Report® Advisory

Eniro Strives for 'Ever Presence' with Consumers
Charles Laughlin , 9/12/2003

Issue: Erosion of Swedish Print Market Suggests "Migration" Underway

News: Eniro AB, Sweden's leading directory publisher and a presence in multiple European markets, held a half-day briefing with financial analysts this week in London. Eniro's mission was to reinforce that the company, which derives more than 30 percent of its revenues from non-print sources today, is very well positioned to continue growing, even as growth of the core printed directory product begins to slow in its home market.

Eniro has always made a convincing case that it is one of the best-positioned companies in the world to withstand migration of revenues from print to online. Times are such that Eniro may now have a chance to prove its case with hard evidence.

The company operates largely in markets with high Internet penetration, heavy mobile usage and a population of new technology early adopters. Eniro has a robust network of Internet properties that are among the traffic leaders in all their markets, and the company is moving faster than most of its peers to leverage its local content and local sales leadership position into the emerging local commercial search category.

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