client login
Username
Remember Me
Forgot Password
Password

The Kelsey Report® Advisory

Yahoo! Begins Big Push for New Search
Greg Sterling , 6/16/2003

Issue: Scope, Simplicity and Local Content Part of New Approach

News: Faster, Easier, Bingo. That's the slogan of Yahoo!'s huge new multimillion-dollar ad campaign promoting its recently redesigned search offering. Two things that Yahoo! is indirectly showcasing as part of the aggressive national campaign, which includes TV, print, online and outdoor, is its Internet Yellow Pages (IYP), as well as the idea of using search to find local information, whether it be pizza parlors or auto mechanics.

Copyright � 2005 The Kelsey Group. All Rights Reserved.
This published material is for internal client use only. It may not be duplicated or distributed in any manner not permitted by contract. Any unauthorized distribution could result in termination of the client relationship, fines and other civil or criminal penalties under Federal law. The Kelsey Group disclaims all warranties regarding the accuracy of the information herein and similarly disclaims any liability for direct, indirect or consequential damages that may result from the use or interpretation of this information.

Learn more about:

TKG clients

Summaries of White Papers and Advisories

What TKG clients receive

 

The Kelsey Group, Inc., 600 Executive Drive, Princeton, NJ 08540-1528
Tel: (609) 921-7200 Fax: (609) 921-2112 E-Mail: [email protected]
Copyright© 2006 The Kelsey Group. All Rights Reserved.