Issue: Scope, Simplicity
and Local Content Part of New Approach
Easier, Bingo. That's the slogan of Yahoo!'s huge new multimillion-dollar
ad campaign promoting its recently redesigned search offering. Two things
that Yahoo! is indirectly showcasing as part of the aggressive national
campaign, which includes TV, print, online and outdoor, is its Internet
Yellow Pages (IYP), as well as the idea of using search to find local
information, whether it be pizza parlors or auto mechanics.