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The Kelsey Report® White Paper

Pay-Per-Click vs. IYP: Merchant Case Studies
Greg Sterling , 5/14/2003

Issue: IYP Gets a Black Eye in Interviews with Four Advertisers

News: In putting together the forthcoming White Paper on the potential impact of search engine-based advertising on Internet Yellow Pages (IYP) and print Yellow Pages, The Kelsey Group interviewed a number of merchants to determine their experiences and relative satisfaction levels with pay-per-click advertising and IYP, if applicable. What follows are four "case studies" involving small to medium-sized enterprises (SMEs) from throughout North America that currently use some form of pay-per-click advertising.

Copyright � 2005 The Kelsey Group. All Rights Reserved.
This published material is for internal client use only. It may not be duplicated or distributed in any manner not permitted by contract. Any unauthorized distribution could result in termination of the client relationship, fines and other civil or criminal penalties under Federal law. The Kelsey Group disclaims all warranties regarding the accuracy of the information herein and similarly disclaims any liability for direct, indirect or consequential damages that may result from the use or interpretation of this information.

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Copyright© 2006 The Kelsey Group. All Rights Reserved.