Cuts DSL Prices to Stimulate Demand
Communications announced plans to aggressively drop pricing for high-speed
Internet access. Verizon intends to shave as much as US$20 off the current
monthly rate of US$49.95 in order to boost sales of digital subscriber
lines (DSL). This tactic comes at a time when the cable industry has successfully
moved ahead in the race for market share of high-speed Internet access.
More than 16 million
U.S. homes already have a broadband connection. And the race is really
just beginning to determine which technology and service provider will
successfully hook into the nearly 80 million homes that have yet to pick
a service provider. According to comScore Networks Inc., 28 percent of
all home Internet users accessed the Internet over a broadband connection.