Issue: Google Woos
SMEs with Wine, Cheese and a Value Proposition
News: One would
have to be living under a rock not to be aware of the media attention
currently being showered on Google. The most recent issue of Newsweek
magazine featured an article about the emerging Web giant. And last week
in San Francisco, Google held its second "Google U," aimed at teaching
small and medium-sized enterprises (SMEs) the art of AdWords.
The momentum and media
hype, together with a very effective sales seminar, could potentially
cause another round of head scratching by Yellow Pages industry executives
not seen since the mid-90s, when BigBook founder Kris Hagerman took the
podium at Yellow Pages industry events wearing Birkenstocks and announced
his intention to destroy the Yellow Pages industry as we knew it.