Issue: Deal a Boost
to Switchboard's Fortunes
Intelligent Media Ventures LLC announced last week that it has signed
a deal with Switchboard Inc. to incorporate advertiser listings and ad
content covering the nine states in BellSouth's operating territory into
the Switchboard.com online directory. The deal is expected to launch on
the Switchboard.com network during the first quarter of 2003.
it has five million unique users per month to its Switchboard.com online
directory. Of that, roughly one-quarter is based in BellSouth's nine-state
Southeastern U.S. territory, according to Switchboard Senior Vice President
Mark Canon. Switchboard.com features both Yellow Pages and White Pages
listings. The deal, specific terms of which were not disclosed, does not
involve access to AOL Yellow Pages distribution (AOL utilizes the Switchboard.com
online Yellow Pages platform).
The deal, however,
does include adding Switchboard's enhanced listings information to the
BellSouth listings. According to Mark Canon, there are currently 1.25
million listings covering 150 metropolitan statistical areas (MSAs) and
200 Yellow Pages headings. The data include additional "copy point" information
behind Yellow Pages listings, which Switchboard has been compiling over
the past several months. About one-quarter of the data covers businesses
within the nine BellSouth states, according to Canon.