Issue: Event Offers
a Hopeful 'Vibe,' but Challenges Remain
News: "In all
things, behavior drives results." These words by Berry Co. President and
CEO Peter Luongo, who keynoted The Kelsey Group's Yellow Pages ROI conference
in San Diego last week, resonated throughout the day-and-a-half-long event.
While Luongo was referring to The Berry Co.'s management creed and his
view about training sales reps, his statement reflects the events taking
place in the Yellow Pages industry today, including a renewed focus on
proving value and return on investment.
The YP-ROI event was
notable for how much confidence attendees displayed in the future of the
Yellow Pages business, in contrast to a more generally pessimistic outlook
at past industry events. .