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The Kelsey Report® Advisory

YellowPages.Com's New Business Infrastructure
Charles Laughlin , 5/30/2002

Issue: YPC Wants to Be Known as More than a Good URL

News: In a recent conversation with The Kelsey Group (TKG), YellowPages.Com (YPC) CEO Dane Madsen jokingly referred to his company as the "Rodney Dangerfield of the online directories business." Underneath the good humor, the joke reflects a little bit of Madsen's frustration that his company is still widely viewed as a good URL but not much else.

The company's new Dimension Four Infrastructure (D4) is designed to change that perception. YPC is attempting to leverage its new system into partnerships with directory publishers.

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