Issue: YPC Wants
to Be Known as More than a Good URL
News: In a
recent conversation with The Kelsey Group (TKG), YellowPages.Com (YPC)
CEO Dane Madsen jokingly referred to his company as the "Rodney Dangerfield
of the online directories business." Underneath the good humor, the joke
reflects a little bit of Madsen's frustration that his company is still
widely viewed as a good URL but not much else.
The company's new
Dimension Four Infrastructure (D4) is designed to change that perception.
YPC is attempting to leverage its new system into partnerships with directory