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The Kelsey Report® Advisory

National Still a Strategic Opportunity
Charles Laughlin , 5/9/2002

Issue: For Qwest's Burnett, National Is 'the' Game

News: QwestDex CEO George Burnett assured an audience of certified marketing representatives (CMRs, the national Yellow Pages agencies) at last week's Association of Directory Marketing (ADM) meeting in Florida that the national side of the directory business not only still matters, but is in fact the channel on which he is focusing most of his strategic energy. Burnett, who came to QwestDex with a long history in the general advertising agency business, delivered a clear message that his company sees national Yellow Pages as a must-have source of growth. He also indicated that Qwest will do whatever it takes to regenerate growth in national.

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