client login
Username
Remember Me
Forgot Password
Password

The Kelsey Report® Advisory

Are SMEs Ready for Pay for Performance?
Charles Laughlin , 4/29/2002

Issue: Overture Model Raises Questions for IYP Industry

News: The beleaguered online advertising industry has a new darling these days. It's a company that bills itself as being cut from the same cloth as the century-old Yellow Pages Overture Services Inc.

Following the directory industry's longstanding pay-for-placement model, Overture (formerly GoTo.com) has successfully combined paid advertising with one of the Internet's most popular and useful functions: search. In the process, Overture has accomplished something very few Internet companies have been able to achieve, profitability. In 2001, a year in which many dot-coms keeled over, Overture boasted a $20 million profit on revenue of $288 million.

Not surprisingly, the Web's most popular search engine, Google, is attempting to duplicate Overture's success through the sale of paid listings within its own search results. In response, Overture this month sued Google, alleging that the technology Google uses to sell its paid listings infringe on an Overture patent.

Copyright � 2005 The Kelsey Group. All Rights Reserved.
This published material is for internal client use only. It may not be duplicated or distributed in any manner not permitted by contract. Any unauthorized distribution could result in termination of the client relationship, fines and other civil or criminal penalties under Federal law. The Kelsey Group disclaims all warranties regarding the accuracy of the information herein and similarly disclaims any liability for direct, indirect or consequential damages that may result from the use or interpretation of this information.

Learn more about:

TKG clients

Summaries of White Papers and Advisories

What TKG clients receive

 

The Kelsey Group, Inc., 600 Executive Drive, Princeton, NJ 08540-1528
Tel: (609) 921-7200 Fax: (609) 921-2112 E-Mail: [email protected]
Copyright© 2006 The Kelsey Group. All Rights Reserved.