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The Kelsey Report® Advisory

Bell ActiMedia Goes 'Web Only' in Western Canada
Charles Laughlin , 11/28/2001

Issue: Print Products Fall Victim to Soft Economy

News: Bell Canada announced earlier this month that it will discontinue operations of three print Yellow Pages directories in the Western Canadian cities of Calgary, Vancouver and Edmonton. However, the company will continue selling an electronic directory-city guide offering, making it one of the first Yellow Pages organizations to focus exclusively on electronic offerings in a major market. Bell Canada's publishing arm, Bell ActiMedia, is the leading Yellow Pages publisher in Canada, but primarily concentrated in Ontario, Quebec and the Maritime Provinces. The Western Canadian provinces of British Columbia and Alberta are Telus territory.

Telus Advertising Services was acquired by Verizon Information Services earlier this year and folded into Dominion Information Services. Verizon recently introduced the SuperPages online brand to Canada, with the launch of SuperPages.ca, in addition to its established city guides in each of the major Western Canadian markets.

Bell ActiMedia's cessation of its print operations out West will result in the loss of 105 jobs, though some individuals will be offered positions in other Bell Canada units.

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