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The Kelsey Report® Advisory

Message from EADP: Invest, Plan for Migration
Bobbi Loy-Luster , 9/22/2005

SUMMARY: The theme of last weeks European Association of Directory and Database Publishers (EADPs) annual congress in Stockholm was The Future Will Never End. Keynote and panel speakers alike spoke about their vision for the future of the directory publishing industry. Overall, the group shared a similar view, in which print directories will continue to be an important part of the industry and continue to create value and good results. Meanwhile, the future of directory usage is migrating to online and wireless platforms.

Overall, the conference made a strong impression on attendees that publishers must seriously begin investing in and planning to migrate to online and wireless applications. This is true particularly as global players such as search engines are continuing to make inroads into local markets and becoming a one-stop shop for all information needs, including directory information.

Copyright � 2005 The Kelsey Group. All Rights Reserved.
This published material is for internal client use only. It may not be duplicated or distributed in any manner not permitted by contract. Any unauthorized distribution could result in termination of the client relationship, fines and other civil or criminal penalties under Federal law. The Kelsey Group disclaims all warranties regarding the accuracy of the information herein and similarly disclaims any liability for direct, indirect or consequential damages that may result from the use or interpretation of this information.

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