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The Kelsey Report® Advisory

Pay-Per-Call for Print Publishers: What’s the Opportunity?
Bobbi Loy-Luster,Charles Laughlin,Neal Polachek , 9/1/2005

SUMMARY: It is August 31, 2007, and tomorrow all Yellow Pages companies around the world are switching their business model from one that sells space on the printed page for a fixed annual amount of money, to a performance-based business model that enables advertisers to bid on the number of calls they want to receive from their particular heading or category. Is this a dream or nightmare scenario for the global Yellow Pages industry?

Does the personal injury lawyer rejoice or file suit? Does the disc jockey play Celebration or Sadness in the Rain? This Advisory explores the opportunities that could flow to the Yellow Pages industry from such a fundamental shift in its business model, as well as some of the challenges and risks.

Copyright © 2005 The Kelsey Group. All Rights Reserved.
This published material is for internal client use only. It may not be duplicated or distributed in any manner not permitted by contract. Any unauthorized distribution could result in termination of the client relationship, fines and other civil or criminal penalties under Federal law. The Kelsey Group disclaims all warranties regarding the accuracy of the information herein and similarly disclaims any liability for direct, indirect or consequential damages that may result from the use or interpretation of this information.

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Copyright© 2006 The Kelsey Group. All Rights Reserved.