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The Kelsey Report® Advisory

SuperPages Expands Its North American Reach
Bobbi Loy-Luster , 10/26/2001

Issue: Verizon Launches Spanish-Language, Canadian Versions

News: This week, Verizon Information Services became the first major U.S. directory publisher to launch a domestic Spanish-language Internet Yellow Pages, SuperPages.com en Espanol.

Publishers and stand-alone Web companies have long wanted to tap into the U.S. Hispanic market, which includes some 1.2 million Hispanic-owned businesses and 14 million Hispanic Internet users. Verizon had already entered select markets on the print side, with a variety of bilingual flip-books last year. The new online product is consistent with Verizon's overall North America strategy to provide a unified brand in print and online.

Verizon also launched another product this week - SuperPages.ca - in conjunction with its recently acquired Telus Advertising Services, which combined with Verizon's Dominion Information Services property in Canada. With the look and feel of its parent's site, this Internet Yellow Pages is Verizon's first online foray north of the border. Verizon will be competing directly with Bell ActiMedia's online Yellow Pages, yellowpages.ca.

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