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The Kelsey Report® Advisory

MSN and AOL Bet on Lucky No. 7
Neal Polachek , 10/19/2001

Issue: New and Improved Versions of MSN and AOL

News: Two of the most powerful Internet companies have drawn clear battle lines with the latest versions of their proprietary portals. Earlier this week, Microsoft Inc. introduced analysts to its plans for MSN 7. In conjunction with its release, the company announced marketing partnerships with the service provider subsidiaries of SBC Communications, Verizon Communications and BellSouth to add to its existing relationship with Qwest. Hot on the heels of the MSN announcement, AOL Time Warner revealed AOL 7.0 to analysts and subscribers. The new AOL platform promises to deliver a better, more personalized and localized user experience.

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