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The Kelsey Report® Advisory

Exploring EADP Benchmarking, IYP Studies
Charles Laughlin , 9/20/2001

Issue: A Glimpse at the State of the European Directory Market

News: Last week's European Association of Directory and Database Publishers Congress in Munich began the day after the tragic attack in the U.S. Despite the pall cast over the event, European publishers managed to conduct three days of meaty talks about the directory business, its present and its future. Conference highlights included samplings of two recent studies that provide some understanding of how European publishers are progressing in the development of new revenue streams and in the performance of Yellow Pages sales channels.

The EADP Benchmarking Study provided data on some key operating ratios and tracked the progress of member publishers in generating share of revenue from online products. The benchmarking sample is small and self-selected, with 16 companies participating from 12 countries. Yet the results are a chance to view how a number of European publishers are faring.

The EADP's online survey tapped a 5,000 user sample to evaluate how users perceived online directories produced by EADP members in both the business-to-consumer and business-to-business arenas. The survey also included questionnaires from 68 EADP member companies and 16 in-depth interviews with publishers.

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