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interactive local media


Interactive Local Media Advisory

Overture, Google Offer Sneak Preview of 'Local Search'
Greg Sterling , 9/25/2003

Summary: Within the past several weeks, fierce competitors Google and Overture released beta versions of "local search" applications. Overture is refining and preparing to launch its application in the next several months, using national advertisers that want to drive traffic to local offline stores. Google takes the position that its application is an experiment and publicly said it has no immediate plans to monetize local search. While Google's efforts, for now, focus on the user experience, Overture has concentrated primarily on getting local search right for advertisers.

It's clear that both companies' products still need to be refined, but their beta testing shows that local search is now here to stay and will probably have a significant impact in the coming years on the way users find local businesses and the way those same businesses advertise their products and services.

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