Interactive Local Media Advisory
Overture, Google Offer Sneak Preview of 'Local Search'
Greg Sterling , 9/25/2003
Within the past several weeks, fierce competitors Google and Overture
released beta versions of "local search" applications. Overture
is refining and preparing to launch its application in the next
several months, using national advertisers that want to drive traffic
to local offline stores. Google takes the position that its application
is an experiment and publicly said it has no immediate plans to
monetize local search. While Google's efforts, for now, focus on
the user experience, Overture has concentrated primarily on getting
local search right for advertisers.
It's clear that
both companies' products still need to be refined, but their beta
testing shows that local search is now here to stay and will probably
have a significant impact in the coming years on the way users find
local businesses and the way those same businesses advertise their
products and services.
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