Interactive Local Media Advisory
FindWhat Goes After SMEs with Miva Acquisition
Greg Sterling , 9/17/2003
Florida-based paid search provider FindWhat has announced it will
buy Miva corp., an e-commerce software company and builder of Web
storefronts. The deal is part of a small business customer acquisition
and retention strategy that builds on FindWhat's existing customer
base of small- to medium-sized businesses (SMEs). Miva has approximately
70,000 small business customers that operate roughly 85,000 storefronts.
FindWhat intends to market its paid search services to these customers.
LCM data validate the existence of a strategic opportunity for FindWhat
to tap the local, small business market through the Miva acquisition.
However, successful realization of that opportunity is by no means
guaranteed the SME population is notoriously diverse and
unwieldy but the opportunity is definitely there.
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