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interactive local media


Interactive Local Media Advisory

A9 IYP: Amazonís Online-Offline Play
Greg Sterling , 2/2/2005

Summary: Taking the search world by surprise, Amazons A9 launched an Internet Yellow Pages (IYP) beta product last week that combines a host of dynamic features, such as personalization and community with click-to-call functionality. The directory is entirely free for local businesses and currently boasts 20 million storefront photographs in 10 major U.S. cities, including Boston, Chicago, Los Angeles, New York City and San Francisco, among others. The new directory also offers an innovative block view feature that allows users to take a virtual walking tour of the surrounding area. A9 says it plans eventually to cover the entire U.S.

A9 CEO Udi Manber says that his company is very serious about its new directory and is not simply experimenting. He also told The Kelsey Group that local search is a critical, but so far unsolved part of general search. A9 says it has no plans to monetize the offering (beyond AdWords), but TKG speculates about the ways that might be done and how the new IYP fits into a larger potential online-offline strategy for A9s parent, Amazon.

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