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interactive local media


Interactive Local Media Advisory

Bold 'AdMission' Aims at Directional Media Landscape
Greg Sterling , 8/4/2004

Summary: IPIX got started in online directional media by developing the platform that enables eBay sellers to offer pictures with their classified ads. Then, the company moved into vertical marketplaces such as Realtor.com, Recycler.com and Cars.com, offering local advertisers the ability to add photos to their listings with “drag-and-drop” simplicity. The San Ramon, California-based media platform provider has more recently developed extensive relationships with newspaper publishers and the newspaper industry.

In the past month, IPIX rolled out a suite of products for newspapers and directory publishers that offer an array of advanced features and capabilities. IPIX launched a platform specifically for directory publishers that offers advanced interactive display ad capability, called “AdMission Directories.” In addition, the company has teamed up with Interchange to offer a complete “out-of-the-box” directory solution that combines natural-language search with pay-per-click capabilities and an external advertiser distribution network.

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