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interactive local media


Interactive Local Media Advisory

SuperPages to Go
Greg Sterling , 6/16/2004

Summary: Verizon Information Services has launched an upgraded version of SuperPages On the Go, its directory application for mobile phones. It offers the same content as SuperPages.com, including maps and driving directions, restaurant and hotel reviews, movie information and show times, as well as Yellow Pages information. The service is priced at US$1.25 per single use or US$2.49 a month for unlimited access, essentially the cost of two directory assistance (DA) calls.

SuperPages views its three platforms (print, online and wireless) as components of a unified brand strategy. And with On the Go, SuperPages has a more fully realized multi-platform content delivery system than other major directory publishers. But the application isn't getting any special push from Verizon Wireless. SuperPages must nonetheless seize or lose a window of opportunity to establish itself before potential competitors begin to implement mobile search and directory strategies aggressively.

Copyright � 2005 The Kelsey Group. All Rights Reserved.
This published material is for internal client use only. It may not be duplicated or distributed in any manner not permitted by contract. Any unauthorized distribution could result in termination of the client relationship, fines and other civil or criminal penalties under Federal law. The Kelsey Group disclaims all warranties regarding the accuracy of the information herein and similarly disclaims any liability for direct, indirect or consequential damages that may result from the use or interpretation of this information.

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