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interactive local media


Interactive Local Media Advisory

Google Goes Live with Local
Greg Sterling , 4/12/2004

Summary: It's taken about six months for Google to take its local search product from "labs" to "live." In mid-March, the "beta" version of Google Local, formerly Google Search by Location, launched as a stand-alone property. A hybrid directory-search product, it makes local search results, both commercial and non-commercial, available through a unique URL or through the main Google.com site. Google Local results are triggered when a search query with a geographic modifier (e.g., city, state, zip) is entered on Google.com. Users then see a results page with a compass icon and three local results and a prominent link into a directory site that offers related Web search content. The company has said it will be monetizing Google Local with AdWords-sponsored links in the near future. Though there are a number of clear areas for improvement, Google Local is fast and easy to use and it should open the door to greater awareness of local search. It should also stimulate others in the space to keep thinking about how they can continue to improve the user experience.

Copyright � 2005 The Kelsey Group. All Rights Reserved.
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