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interactive local media


Interactive Local Media Advisory

Planet Discover Offers Structured Local Search to IYPs
Greg Sterling , 3/26/2004

Summary: Internet Yellow Pages (IYP) will increasingly face usage challenges from search engines and vertical directories. One response is to upgrade the user interface and site functionality, which a number of leading IYP sites have recently done. TKG has applauded that move. Yet, there is still a risk that without more content depth and breadth, IYP sites could see future usage limited to business-name lookups. Thus an increasingly crowded field of technology and platform vendors has emerged to help IYP enhance and improve its competitive position. Among them is Planet Discover, which has developed a kind of hybrid search-directory platform called Search Publisher. It has the capacity to integrate business listings from the database with "local" Web search results from publisher-selected Web sites, and can also support numerous ad formats. Essentially, the platform has the capacity to turn IYPs into what might be described as local search portals.

Copyright � 2005 The Kelsey Group. All Rights Reserved.
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