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interactive local media


Interactive Local Media Advisory

An Interchange Between Search and IYP
Greg Sterling , 2/9/2004

Summary: Into the increasingly crowded market of vendors to the Yellow Pages industry steps Interchange Corp. Known for its ePilot pay-per-click (PPC) search engine and distribution network, the company has developed a proprietary technology platform and suite of five "modules" that it says bridge the gap between keyword search and Internet Yellow Pages (IYP). The new products target Yellow Pages publishers and try to solve a number of perceived problems with many current online directory products.

A primary objective of the new platform is the integration of keyword search functionality as a way to leverage IYPs' strategic local content and make that content accessible in a more user-friendly way. In addition to keyword search, Interchange offers publishers an opportunity to access the traffic of its ePilot distribution network.

Copyright � 2005 The Kelsey Group. All Rights Reserved.
This published material is for internal client use only. It may not be duplicated or distributed in any manner not permitted by contract. Any unauthorized distribution could result in termination of the client relationship, fines and other civil or criminal penalties under Federal law. The Kelsey Group disclaims all warranties regarding the accuracy of the information herein and similarly disclaims any liability for direct, indirect or consequential damages that may result from the use or interpretation of this information.

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Copyright© 2006 The Kelsey Group. All Rights Reserved.