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interactive local media


Interactive Local Media Advisory

Ask.com: Positioning Itself for a New Search Environment
Michael Boland , 3/8/2006

Summary:On Feb. 27, Ask.com relaunched its home page with a series of functional and design improvements. It also jettisoned mascot Jeeves as a branding strategy to escape its image as a niche search engine used only for getting answers to specific questions. Chief among Ask.coms goals is to send the message that it is an everyday search engine, in the same vein as Google and Yahoo!. As such, many of the sites enhancements are meant to rival or improve upon the horizontal experiences of Google and Yahoo!. Ask.com has a great deal of ground to cover if it is to catch up to these search market leaders, but its relaunch is a step in the right direction.

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