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interactive local media


Interactive Local Media Advisory

The New AT&T;: Where Will It Go for Growth?
Michael Boland , 3/7/2006

Summary:After years of on-again, off-again flirting and more recently five weeks of intense discussions, AT&T announced over the weekend that it is acquiring yet another former baby bell BellSouth Corp.

The deal, valued at an estimated US$67 billion, will create the worlds largest telecommunications company with a market cap of US$170 billion. This follows in a long line of telecom mergers over the past two years that likely hasnt seen its end. The merger will have a significant impact on the entire telecom industry, as well as the many moving parts The Kelsey Group covers including voice, data, video, wireless, print and Internet Yellow Pages. The deal will create synergies across these business units within the combined company. But many questions remain about how AT&T will position itself and leverage these assets going forward.

Copyright � 2005 The Kelsey Group. All Rights Reserved.
This published material is for internal client use only. It may not be duplicated or distributed in any manner not permitted by contract. Any unauthorized distribution could result in termination of the client relationship, fines and other civil or criminal penalties under Federal law. The Kelsey Group disclaims all warranties regarding the accuracy of the information herein and similarly disclaims any liability for direct, indirect or consequential damages that may result from the use or interpretation of this information.

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Copyright© 2006 The Kelsey Group. All Rights Reserved.