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interactive local media


Interactive Local Media Advisory

Reinventing SuperPages
Greg Sterling , 8/17/2005

Summary: SuperPages.com is in the process of reinventing itself. The directory site has made a number of daring and provocative moves in the last several quarters in an effort to grow consumer usage and drive more qualified traffic to advertisers.

It has added more content, new functionality and developed new programs for advertisers. Those include pay per click and, most recently, pay per phone call (PPCall). SuperPages has also focused aggressively on traffic acquisition, adding distribution and syndication partnerships with Google Local, WhitePages.com, About.com and others. These and other developments have helped boost SuperPages traffic to 16.6 million monthly users.

In addition to its traditional advertisers, SuperPages.com has 35,000 active PPC businesses and is adding 4,000 more per month. The company has also started a bold experiment with PPCall in the print directory. More than any other directory publisher, SuperPages is pushing the boundaries of the online product for both consumers and advertisers.

Copyright � 2005 The Kelsey Group. All Rights Reserved.
This published material is for internal client use only. It may not be duplicated or distributed in any manner not permitted by contract. Any unauthorized distribution could result in termination of the client relationship, fines and other civil or criminal penalties under Federal law. The Kelsey Group disclaims all warranties regarding the accuracy of the information herein and similarly disclaims any liability for direct, indirect or consequential damages that may result from the use or interpretation of this information.

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Copyright© 2006 The Kelsey Group. All Rights Reserved.