client login
Username
Remember Me
Forgot Password
Password

interactive local media


Interactive Local Media Advisory

YPsolutions Seeks to Blend Strengths of IYP and Search
Greg Sterling , 12/1/2003

Summary: YPsolutions has historically been known as a provider of "look-and-feel" Internet Yellow Pages (IYP) software, though the company offers a host of other products and services, including Web site building for local businesses. But YPsolutions is now ready to launch a suite of next-generation products that seek to build on the company's existing offerings and blend the strengths of IYP and search. They give directory publishers many more options for presenting local business information online, and offer users more ways to find information on IYPs.

These new products (including a "local search" toolbar) are partly responsive to the rise of search engine usage. The Kelsey Group (TKG) believes they represent the right kind of conceptual approach and the direction that IYP must go if the category is to gain significant usage in the marketplace and generate meaningful revenues.

Copyright � 2005 The Kelsey Group. All Rights Reserved.
This published material is for internal client use only. It may not be duplicated or distributed in any manner not permitted by contract. Any unauthorized distribution could result in termination of the client relationship, fines and other civil or criminal penalties under Federal law. The Kelsey Group disclaims all warranties regarding the accuracy of the information herein and similarly disclaims any liability for direct, indirect or consequential damages that may result from the use or interpretation of this information.

Learn more about:

TKG clients

Summaries of White Papers and Advisories

What TKG clients receive

 

The Kelsey Group, Inc., 600 Executive Drive, Princeton, NJ 08540-1528
Tel: (609) 921-7200 Fax: (609) 921-2112 E-Mail: [email protected]
Copyright© 2006 The Kelsey Group. All Rights Reserved.