Perspectives on Directional Advertising and Local Business

Local Media Journal™ is a twice-monthly electronic source of market intelligence that helps you make smarter business decisions. It is essential reading for anyone who is interested in understanding the outlook and opportunities of the local media marketplace.

Subscribers gain access to The Kelsey Group’s vast expertise and distinctive analysis through the insightful perspectives and relevant data featured in every issue of Local Media Journal™.

Directional media connects willing buyers with businesses that have products and services to sell. Local Media Journal™ coverage is focused on the industry segments that matter to you:

• Print and Online Yellow Pages
• Local Search
• Vertical Directories
• Interactive Local Advertising

Inside each issue of Local Media Journal™, you'll find:

• In-depth analysis and opinions by Kelsey Group analysts. Find out what industry experts believe are the most important developments and why. M&A deals? Product and service launches? New research? Emerging trends? The Kelsey Group is not afraid to take on the key topics and spell out what they mean for your business.
  
• The vital news you need, in one location, from the world’s leading objective source about directional advertising and local business.
  
• The latest data from The Kelsey Group’s research initiatives, what it means to you, and how it can inform your planning efforts and critical business decisions.