FOCUSED EXPERTISE FOR PROPRIETARY CONSULTING PROJECTS

In addition to providing ongoing strategic advice through our Continuous Advisory Services, The Kelsey Report®: Global Print & Internet Yellow Pages, Interactive Local Media: Mobile, Social & Video and Marketplaces: Verticals, Classifieds & E-Commerce, The Kelsey Group has completed over 400 proprietary consulting assignments for both Advisory Service and non-Advisory Service clients.

In addition to our core clients in the publishing and local search spaces, we have worked extensively with private equity investors, management buy-out teams, merchant banks, and venture capital and hedge fund investors seeking appropriate opportunities in the print and online local search spaces.

We’ve performed due diligence projects at critical phases of transactions, including some of the most significant mergers and acquisitions in the print directory and online local search businesses.

We have worked with multiple levels in many organizations, from board-level and senior managers, to divisional managers, sales and other functional managers.

why companies turn to the kelsey group

Industry Expertise. No other consulting or advisory services firm has more knowledge or hands-on experience in Yellow Pages, electronic directories, operator-assisted voice services and interactive local media. This enables fast-tracking of assignments and minimizes the time clients spend educating the consultant.

Functional Expertise. The Kelsey Group is experienced in virtually all aspects of business operations of print directories and online local search providers. We also have particular strength in marketing and sales, including multi-channel and multi-product sales.

Knowledge Assets. Through years of conducting original research and analysis, The Kelsey Group has collected and developed an extensive proprietary body of data and analytic techniques. We currently conduct four ongoing proprietary surveys, the results of which are shared with our clients and are used to inform our consulting projects. (See Research & Forecasts for more information on our proprietary research.)

Kelsey Group consultants, analysts and associates are able to leverage these assets to deliver fact-based, empirical analysis, conclusions and strategic recommendations that cannot be duplicated by other firms.

Network. By virtue of our long and leading position in the industries we serve, we have developed a broad and deep network of industry participants, including at the most senior levels. This network enables us to draw on the best available expertise to assist clients in understanding and solving their particular challenges.

Integrity and Confidentiality. We recognize that the work we do requires the utmost discretion and confidentiality – whether it is due diligence on a major acquisition, or a sales force audit. We strive for the highest standards in all our work, and believe our clients have come to respect and trust our ability to handle sensitive and important projects.

A representative sample of successfully completed projects includes:            

• Advertiser base analysis (performance, behavior, etc.)
• BDP (best demonstrated practice) identification of performance or practices
• Benchmarking
• Business development assistance
• Business model assessment (how to maximize “monetization”)
• Business plan development and evaluation
• Competitive assessment
• Contingency planning
• Cross-selling (particularly print and online products)
• Custom survey research (using either telephone or online panels)
• Due diligence (for acquisitions or investment decisions)
• Evaluation of online strategy and products
• Evaluation of print strategy and products
• Key success factor identification and evaluation
• Management evaluation
• Market assessment
• Multi-channel selling
• Partner assessment
• Performance or operational benchmarking
• Pricing research
• Private equity investing
• Product assessment
• Product planning
• Revenue potential assessment
• Sales force audit
• Sales force performance evaluation
• Strategy assessment
• Venture capital investing