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June 17, 2008
Emerging Multiplatform Model
for Directory Publishers Focus of The Kelsey Group’s ‘Directional
Media Strategies 2008’ Conference
‘DMS ’08:
The Multiplatform Opportunity’ will gather Yellow Pages and
local advertising executives to explore how this historically print-centric
industry is now immersed in the new media revolution.
Princeton, NJ (June 17, 2008) --
According to The Kelsey Group,
local search, print Yellow Pages and Internet Yellow Pages (IYP)
will grow from US$33.3 billion in 2007 to US$41.4 billion globally
in 2012. Interactive segments will drive much of the industry’s
growth, while print will remain the most important source of leads
for small businesses. Within this environment, a multiplatform business
model is emerging. The Kelsey Group will gather the global Yellow
Pages, local search and interactive media industry to examine the
challenges and opportunities of this new business model at “Directional
Media Strategies 2008” (DMS ’08: The Multiplatform
Opportunity), Sept. 15-17, 2008, Atlanta, Georgia.
“This is an extraordinary period in the evolution
of the directory publishing industry,” said conference chair
Charles Laughlin, senior vice president and managing editor, The
Kelsey Group. “DMS ’08 will focus on how publishers
and technology providers are driving the transition, and we’ll
explore the strategies that are shaping the multiplatform future.”
DMS ’08: The Multiplatform Opportunity (formerly
Directory Driven Commerce – DDC: The Future of Yellow Pages)
is The Kelsey Group’s 29th Yellow Pages and directories conference,
attracting the widest and most diverse audience of senior executives
from across the global directional media industry. More than 40
senior executives will participate in the DMS ’08 program
through keynote presentations, one-on-one interviews, panel discussions
and research-focused sessions. Companies represented on the agenda
include Apptus, AT&T Advertising & Publishing, BNP Paribas,
BT Directories, Canpages, Exalead, Fonecta, Idearc, Link Direct,
Local Insight Media, PixelFish, Sensis, SpotMixer, Yellow Pages
Association, Yellow Pages Group and YP Talk.
About DMS ’08: The Multiplatform Opportunity
Directional Media Strategies 2008 (DMS ’08: The Multiplatform
Opportunity) is The Kelsey Group’s 29th Yellow Pages and directories
conference (formerly Directory Driven Commerce – DDC: The
Future of Yellow Pages), attracting the widest and most diverse
audience of senior executives from across the global directional
media industry. The conference agenda reflects the challenges and
opportunities presented by the changing local media landscape. Sessions
will cover the priorities of today’s traditional and online
publishers, which must balance the need to focus on the basics—selling
and publishing the best directory products they can in the current
economy, while finding ways to achieve sustainable, long-term growth
and strategic advantage in a multiplatform marketplace.
Conference sponsors include Acxiom, AgendiZe, Amdocs,
Call Genie, Exalead, infoUSA, Local Matters, Local.com, Localeze,
Marchex, Superpages.com and Telmetrics. Association partners include
Association of Directory Marketing (ADM), Association of Directory
Publishers (ADP), International Classified Media Association (ICMA)
and Yellow Pages Association (YPA).
For more information about DMS ’08: The Multiplatform
Opportunity, visit www.kelseygroup.com/directional-media-strategies-2008.
About The Kelsey Group
The Kelsey Group is the leading provider of research, data and strategic
analysis on directories, small-business advertising, online local
media, vertical market advertising and mobile advertising. Founded
in 1986, the company has built a reputation as the premier analyst
firm covering the directory publishing community and the emerging
local search marketplace, providing advisory services (The Kelsey
Report®, Interactive Local Media and Marketplaces), publishing
(Global Yellow Pages™), consulting (more than 400 individual
assignments) and conferences (72 events). For more information about
The Kelsey Group, visit www.kelseygroup.com.
For more information contact:
Eileen Pacheco
eileen@tango-group.com
(781) 556-1026
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