|
February 1, 2007
Hot ‘Local’ Online
Ad Sector to Draw Senior Execs to Silicon Valley for The Kelsey Group’s Annual Local Search Conference
Drilling Down on
Local ’07 will feature more than 50 speakers, including keynotes
by Yahoo!’s Hilary Schneider, Nokia’s Ralph Kunz, IAC’s
Peter Horan, Spot Runner’s Nick Grouf and Intuit’s Steven
Aldrich.
Princeton, NJ (February 1, 2007) --
According to The Kelsey Group’s 2006 forecast, global local
search revenues will grow from $3.4 billion in 2005 to $13 billion
in 2010. “Local” is the Internet’s new frontier,
and one in which investors and local media—including search
engines, Yellow Pages, newspapers, television and radio—are
keenly engaged. In this environment, The Kelsey Group anticipates
record attendance when the local search and online commerce community
convenes March 19-21 at the Santa Clara Marriott, Santa Clara, California,
for “Drilling Down on Local ’07: The Annual Silicon
Valley Summit.”
“Drilling Down has become a rite of spring
for local online execs, attracting the industry’s most influential
and creative companies to Silicon Valley, the ‘cradle of local
search,’ ” said Matt Booth, senior vice president and
program director, Interactive Local Media, The Kelsey Group. “This
year’s program is focused on the fundamentals that will sustain
this marketplace: technology, sales and usage.”
The agenda will feature more than 50 speakers representing
every segment of the industry, including keynote addresses by Steven
Aldrich, General Manager, Intuit, Inc.; Nick Grouf, Founder, Chairman
and CEO, Spot Runner, Inc.; Peter Horan, CEO, IAC Media & Advertising,
IAC; Ralph Kunz, Vice President, Multimedia, Nokia; and Hilary Schneider,
Senior Vice President of Marketplaces, Yahoo!
Drilling Down on Local ’07 is The Kelsey Group’s
12th conference since 1997 devoted to local search and online commerce
and interactive local media. This year’s program, developed
by Kelsey Group Associate and Drilling Down Conference Program Director
Peter Krasilovsky, will cover a range of topics, from local search,
Internet Yellow Pages and vertical directories, to IPTV, VoIP and
wireless platforms. In addition, Kelsey Group analysts will present
data and analysis from their latest local search forecast. Session
highlights include:
· Sales: Reaching Local Users
· Tech: Smart Solutions for Local Media
· Local Selling Local
· Video Injection Into Local
· Can Hyper-Local Work?
· Focus on the Vertical Revolution
Conference sponsors include Acxiom, AgendiZe, Amdocs,
Call Genie, eStara, Local.com, Marchex and TrueLocal. Association
Partners include Association of Directory Marketing (ADM), Association
of Directory Publishers (ADP), International Classified Media Association
(ICMA), MetroSIG, Search Engine Marketing Professional Organization
(SEMPO), Wireless Communications Alliance (WCA) and Yellow Pages
Association (YPA). For more information about the conference, contact
The Kelsey Group by phone at (609) 921-7200 Ext. 10 or visit http://www.kelseygroup.com/drillingdown2007.
About The Kelsey Group
The Kelsey Group is the leading provider of research, data and strategic
analysis on directories, small-business advertising and online local
media. Founded in 1986, the company has built a reputation as the
premier analyst firm covering the directory publishing community
and the emerging local search marketplace, providing advisory services
(The Kelsey Report® and Interactive Local Media), publishing
(Global Yellow Pages™ and Local Media Journal™), consulting
(more than 300 individual assignments) and conferences (65 events).
For more information contact:
Eileen Pacheco
(781) 556-1026
eileen@tango-group.com
|
