|
June 5, 2006
The Kelsey Group’s 20th
Annual Yellow Pages Conference to Examine Strategies for Adapting
to a Shifting $31B Marketplace
‘DDC2006: The Future
of Yellow Pages’ will feature more than 40 speakers and topics
ranging from user fragmentation and transformation of the sales
channel, to product innovation and the impact of new technologies.
Princeton, NJ (June 5, 2006) --
Senior executives representing every segment of the global Yellow
Pages and emerging local search industries will convene September
18-20, 2006 at the Hyatt Century Plaza Hotel, Los Angeles, California,
for The Kelsey Group’s Directory Driven Commerce conference—DDC2006:
The Future of Yellow Pages.
The Kelsey Group’s annual Yellow Pages conference
is recognized as the objective and definitive event on the future
of this high-margin global industry. The program encourages audience
interaction and features over 40 speakers who will participate through
presentations, panel discussions and analysis based on their industry
experience. Keynote speakers include:
- Paolo Cellini, Executive Vice President - Internet, Seat Pagine
Gialle
- Ike Harris, President - Advertising & Publishing Group,
BellSouth Corp.
- Carol Johnson, Deputy CEO, Singapore Yellow Pages
- Stuart McKelvey, CEO, TMP Directional Marketing, and
- Dennis Payne, President and CEO of AT&T Directory Operations.
The DDC2006 agenda will address a range of topics,
from competition and new technologies to changing consumer and advertiser
usage patterns. In addition, Kelsey Group analysts will present
the latest findings from Wave 9 of the Local Commerce Monitor–the
only ongoing study of local advertiser budget allocation. In addition,
Kelsey Group analysts will present conclusions from the company’s
latest consumer research focusing on changing user behavior.
This year’s conference theme is “Adapting
to a Shifting Marketplace.” Session highlights include:
- Building a State-of-the-Art Online Directory
- The Future of SME Advertising
- Vertical Product Innovation: The New Hybrids
- Directories and Classifieds – Will These Mashups Work?,
and
- Selling Local Search.
Association Partners for DDC2006 include: Association
of Directory Marketing (ADM), Association of Directory Publishers
(ADP), Search Engine Marketing Professional Organization (SEMPO)
and Yellow Pages Association (YPA). Conference sponsors include
Acxiom, AgendiZe, Amdocs, Call Genie, eStara, Ingenio, IT2media,
Jambo, Local Matters, Local.com, LOCALEZE, Marchex and Verizon Information
Services. For information on sponsorship opportunities, contact
Nanci Karas by phone at (609) 921-7200 Ext. 21 or by e-mail at nkaras@kelseygroup.com.
For more information about DDC2006, visit www.kelseygroup.com/ddc2006.
About The Kelsey Group
The Kelsey Group is the leading provider of research, data and strategic
analysis on directories, small-business advertising and online local
media. Founded in 1986, the company has built a reputation as the
premier analyst firm covering the directory publishing community
and the emerging local search marketplace, providing advisory services
(The Kelsey Report(R) and Interactive Local Media), publishing (Global
Yellow Pages(TM) and Local Media Journal(TM)), consulting (over
300 individual assignments) and conferences (64 events).
For more information contact:
Eileen Pacheco
(781) 556-1026
email |
