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March 9, 2006
The Kelsey Group Expands Analyst
Team with Appointment of New Program Director
Matthew Booth brings local
search industry experience and operations perspective to the firm’s
Interactive Local Media practice.
Princeton, NJ (March 9, 2006) --
The Kelsey Group, the leading provider of research, data and strategic
analysis on directories, small-business advertising and online local
media, today announced the appointment of Matthew Booth as senior
analyst and program director.
In his new role, Booth will inform and advise Continuous
Advisory Services clients on developments and trends in the interactive
local media industry. He brings 10 years of experience in the local
online space, most recently as cofounder and chief operating officer
for local lead generation start-up Perform Local. Previously, Booth
served as vice president, strategy and planning, at Citysearch (a
division of IAC/InterActiveCorp), a leading local search service.
“Matt’s addition extends our capabilities
and enriches our interactive local media practice,” said Neal
Polachek, senior vice president, research and consulting, The Kelsey
Group. “The Kelsey Group and our clients will benefit not
only from his industry experience, but also from the operations
perspective he brings—from developing a sound business strategy
and building a corporate infrastructure to securing VC funding.”
Booth earned a Bachelor of Science degree in Finance
from Babson College.
About The Kelsey Group
The Kelsey Group is the leading provider of research, data and strategic
analysis on directories, small-business advertising and online local
media. Founded in 1986, the company has built a reputation as the
premier analyst firm covering the directory publishing community
and the emerging local search marketplace, providing advisory services
(The Kelsey Report® and Interactive Local Media), publishing
(Global Yellow Pages™ and Local Media Journal™), consulting
(over 300 individual assignments) and conferences (more than 60
events).
For more information contact:
Eileen Pacheco
(781) 556-1026
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