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Eileen Pacheco
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Charles Laughlin
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Greg Sterling
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Interactive Local Media
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Neal Polachek
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October 4, 2005

The Kelsey Group’s ILM:05 to Explore the Dynamic Interactive Local Media Space

Three-day program will feature five keynotes delivered by influential executives from AOL, Google, IAC, MSN and Washingtonpost.Newsweek Interactive.

Princeton, NJ (October 4, 2005) -- Senior executives representing every segment of the interactive local media business will convene November 30-December 2, 2005 at the Hyatt Regency Reston, Reston, Virginia, for The Kelsey Group’s Interactive Local Media 2005 (ILM:05) conference.

The three-day agenda will feature more than 60 speakers, including five keynote addresses from executives with companies that are among the most innovative and influential in the interactive local media space—Anne Busquet, CEO, IAC Local and Media Services; Caroline Little, CEO & Publisher, Washingtonpost.Newsweek Interactive; Erik Jorgensen, General Manager, MSN Local Search and MapPoint; Shailesh Rao, Director, Local Search and Channel Partnerships, Google, Inc.; Jim Riesenbach, Senior Vice President, AOL Search and Directional Media Group.

In ILM:05’s opening session Kelsey Group analysts will establish the context for the three-day conference by mapping out the emerging local search ecosystem, and proffering predictions about what the next 12 months have in store.

“When we held the first local search conference two years ago, it was all about speculation,”
said Greg Sterling, ILM:05 conference chair. “Local is now one of the hottest and most competitive areas online. Unlike the general search market, however, local is still relatively wide open. But there is also enormous complexity and still numerous challenges ahead. ILM:05 will offer a candid assessment of where interactive local media are today and what’s on the horizon for the next phase of development.”

ILM:05 provides a 360 degree view of the interactive local media marketplace, covering a range of important topics, including local search, Internet Yellow Pages, vertical directories, online classifieds, social networks and mobile search. Session highlights include:

  • The Local Search Ecosystem
  • Newspapers 2.0
  • Online Consumers, Offline SMEs: Inertia and the Online Imperative
  • The Role of User-Generated Content and Community
  • Simplified-Search Marketing: Bundled Clicks and PPCall
  • Right Here, Right Now: New Opportunities in Location-Based Targeting
  • Maps, ‘Mashups’ and Monetization
  • Waiting for Wireless
  • VoIP, RSS and IM: New Technologies and Local
  • The Local Landscape: What do the VCs See?

Sponsors for ILM:05 include: Acxiom, DCCI, eStara, Fast Search & Transfer, Geosign, Ingenio, Interchange, MapQuest, StandardCall (a division of Who’s Calling) and TrafficLeader. For more information, contact The Kelsey Group by phone at (609) 921-7200 Ext. 10, by e-mail at [email protected], or visit www.kelseygroup.com/ilm2005/.

About The Kelsey Group
The Kelsey Group is the leading provider of research, data and strategic analysis on directories, small-business advertising and online local media. Founded in 1986, the company has built a reputation as the leading analyst firm covering the directory publishing community and the emerging local search marketplace, providing advisory services (The Kelsey Report® and Interactive Local Media), publishing (Global Yellow Pages™ and Local Media Journal™), consulting (more than 300 individual assignments) and conferences (60 events).

For more information contact:

Eileen Pacheco
(781) 556-1026
[email protected]

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