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Eileen Pacheco
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Charles Laughlin
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The Kelsey Report®
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Greg Sterling
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Interactive Local Media
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Neal Polachek
SVP, Research and Consulting
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April 5, 2005

The Kelsey Group's Drilling Down on Local Conference Draws Who's Who of Local Search

C-Level Speakers and Attendees From Search, Online Advertising, Yellow Pages, Newspaper Publishing and Cable Industries to Convene in Santa Clara, April 18- 20

Princeton, NJ (April 5, 2005) -- Record attendance is expected at The Kelsey Group's upcoming local search conference, "Drilling Down on Local: The Online-Offline Opportunity," taking place April 18-20, 2005, at the Santa Clara Marriott, Santa Clara, California. Nearly 400 executives representing more than 200 companies from every segment of the local online media industry have already registered and an additional 100 are anticipated.

"A conference such as Drilling Down on Local, with its focus on local search, can be invaluable to a developing industry, which is why the event gets larger each time we hold it," said John F. Kelsey, III, president and CEO, The Kelsey Group. "This is the only conference dedicated to local search. Senior Analyst Greg Sterling has once again built an event that makes it a 'must attend' for anyone with a vested interest in the future of interactive local media. The sharp focus of the conference draws decision makers and industry insiders, creating prime networking opportunities that are so important in a nascent industry."

This is the eighth event since 1997 that The Kelsey Group has hosted on the subjects of local search, local online commerce and interactive local media, and The Kelsey Group's 61st conference since 1988. The three-day agenda focuses on changing consumer and SME behavior, as well as the platforms, products and players that are emerging and evolving to take advantage of the new online-offline reality in the local marketplace.

The program is comprised of 18 thought-provoking sessions featuring 75 speakers from the leading and emerging companies in the online media space, with keynote addresses by Udi Manber, CEO, A9.com, Lincoln Millstein, senior vice president, Hearst Newspapers, and Paul Reddick, vice president, business development, strategy and planning, Sprint.

"There is no conference in my business area that contains more intelligent business opportunities for Ingenio," affirmed Marc Barach, CMO of Ingenio and conference sponsor.

Other sponsors include: Acxiom Corp., AgendiZe, Amacai, Aptas, CallSource, DCCI, eStara, Fast Search & Transfer, Geosign, Interchange, IPIX AdMission, MapQuest Business Solutions, MarketingVOX, OKS Group, Pay Per Click Analyst, SEMPO, SFAMA (San Francisco chapter of the American Marketing Association), Telcontar, TrafficLeader, TrueLocal, Yahoo! Local and YPsolutions. For information on sponsorship opportunities, contact Nanci Karas by phone at (609) 921-7200 Ext. 21 or by e-mail at [email protected] To register for this conference, contact The Kelsey Group by phone at (609) 921-7200 Ext. 10, or register online at http://www.kelseygroup.com/dd2005/.

About The Kelsey Group
The Kelsey Group is the leading provider of strategic research and analysis, data and competitive metrics on Yellow Pages, electronic directories, small-business advertising and local search. Beginning in 1986, the company has built a reputation as the leading analyst firm covering the directory publishing community, providing advisory (The Kelsey Report® and Interactive Local Media), publishing (Global Yellow Pages™ and Local Media Journal™) and consulting (more than 300 individual assignments).

For more information contact:

Eileen Pacheco
(781) 556-1026
[email protected]

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