September 8, 2004
The Kelsey Group Introduces Local Media Journal™
New bi-weekly electronic publication offers subscribers The Kelsey Group's distinctive analysis and perspectives on the local media marketplace.
Princeton, NJ (Sept. 8, 2004) -- The Kelsey Group today introduced Local Media Journal(TM), a new bi-weekly source of market intelligence, delivering the firm's perspectives on local business and directional media (marketing/advertising that brings willing buyers together with sellers).
"Local Media Journal is essential reading for anyone who is interested in understanding the outlook and opportunities of the local media marketplace, whether interactive or traditional," said Charles Laughlin, program director for The Kelsey Report® and editor of Local Media Journal. "Through the insights and expert opinions of Kelsey Group analysts, Local Media Journal helps companies understand the implications of industry developments, and ultimately informs their most important business decisions."
Coverage is focused on key directional media segments -- print and online Yellow Pages, local search, vertical directories and interactive local advertising. Each issue will feature:
- In-Depth Analysis. Opinions and perspectives of Kelsey Group analysts on what they believe are the most important developments and why.
- Relevant News. Compiled in one location for easy reference.
- Kelsey Group Research. The latest data from the firm's research initiatives, interpreted by Kelsey Group analysts to guide subscribers' business planning efforts.
Additional information about Local Media Journal, including pricing, introductory offer, and how to subscribe, is available online at http://www.kelseygroup.com/lmj_info.htm, or by calling (609) 921-7200 Ext. 13.
About The Kelsey Group
The Kelsey Group is the leading provider of strategic research and analysis, data and competitive metrics on Yellow Pages, electronic directories, small-business advertising and local search. Beginning in 1986, the company has built a reputation as the leading analyst firm covering the directory publishing community, providing advisory (The Kelsey Report® and Interactive Local Media), publishing (Global Yellow Pages™ and Local Media Journal™), consulting (more than 300 individual assignments) and conference services (60 events).
For more information contact: