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ABOUT ILM:08
ILM:08 is The Kelsey Group’s annual conference devoted to digital media with a local focus. This event provides a 360-degree view of the local marketplace, covering a range of important topics, including local search, Internet Yellow Pages, vertical directories, Internet video, online classifieds, social media and mobile search.
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SPONSORS & PARTNERS
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WHO ATTENDS
Global audience of CXOs, SVPs/EVPs/VPs, Directors
Executives responsible for
corporate management,
marketing, product development, business development, sales
Local search companies, agencies, media companies, search engines, suppliers
Sector-focused investors and financial analysts
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Friday, Nov. 21, 2008
8:30 am - 8:45 am
What We’ve Learned: The Impact on Interactive Local Media
The Kelsey Group presents a rundown of the key learnings from Day 2, and assesses their impact.
8:45 am - 9:15 am
The Kelsey Group’s 'Next Wave' Interview
Mike Liebhold,
a groundbreaking tech and community leader with Apple who has represented Silicon Valley interests in Washington, has focused on the implications of mapping and GPS on society and commerce in his work for the Institute for the Future. He’ll share views on what is important (and what isn’t) in this fascinating one-on-one interview.
Mike Liebhold, Senior Researcher, Institute for the Future
9:15 am - 9:30 am
Out-of-Home II: The Telephone
Local advertising is reaching well beyond the home screens, and now embracing a full range of out-of-home media, as well. VoodooVox is seeking to transform corporate hold time on the phone with local advertisers. Greg Wester, one of the top local analysts during his stint at The Yankee Group, makes the case.
Greg Wester, VP, Product and Strategy, VoodooVox
9:30 am - 10:30 am
Localizing the Ad Nets: Display Channels
As audience fragmentation intensifies, a network approach is often required to target niche market segments like "local" and verticals. Many people have come to believe that advertising networks are the key to local success. In fact, companies like Gannett and Cox Enterprises have invested hundreds of millions of dollars toward this end. See where the top networks are going.
Russ Fradin, CEO, Adify
Keith Ippel, President & CEO, Lat49
Shawn Riegsecker,
Chairman and
CEO, Centro
10:30 am – 11:00 am
Refreshment Break
11:00 am - 11:45 am
The Web 2.0 Communities
To
the surprise of some Silicon Valley-ites, community sites haven’t eviscerated traditional media
— yet. But their engagement is sky high, and their functionality improves every day. Hear from the top community sites about their progress, their impact on the local marketplace, and where they see themselves going next.
Dave Galvan, VP, Business Development, Topix
Mark Josephson, CEO, Outside.in
Mike Orren,
Founder and
President, Pegasus News
Sebastien Provencher,
Cofounder and
VP,
Product Management,
Praized
11:45 am – 12:15 pm
Parting Thoughts From Silicon Valley Leads on Local/Video/Mobile
In our finale, leading tech voices with deep experience in local services will give us the “Three Years From Now” view on what’s happening with local, mobile, search, video and verticals -- and how it relates to the next stage of local development.
Frank Bell, Principal, IT Strategists
Jennifer Dulski, CEO, Center’d
Craig Hagopian, President and CEO, V-Enable
Ethan Stock, CEO, Zvents
End of Conference
Day 1 | Day
2 | Day 3
To register by phone, call (609) 921-7200
x10.
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